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Thread: Marketing the club

  1. #17
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    Default Re: Marketing the club

    there are good suggestions here, well worth further discussion and certainly we can all contribute to the local and free elements mentioned above to aid marketing



    cruising seems to be undergoing a revival at the moment and i'm not sure how it's happened but we need to tap into why people have been attracted to it



    whilst i think there is a need to promote ourselves globally as an organisation, my main concern and the reason for this thread is to attract more racing numbers which i think needs well considered and focused attention to well targeted future members, where would they come from and how best to attract them, even if it means spendng some money



    well considered, focussed, targeted



    carry on with suggestions



    Tony








  2. #18
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    Default Re: Marketing the club

    Quote Originally Posted by tonybroad




    cruising seems to be undergoing a revival at the moment and i'm not sure how it's happened but we need to tap into why people have been attracted to it





    Obviously it's the charm and wit of cruisers



    In all seriousness, I can tell you why I have swapped racing for cruising. Having bought a new house cost is one major issue to stopping racing seriously. Also the new house is very near a hossing great river. I want to own a craft that I can use week in week out on the Severn or any other place I choose to go. If I bought a racing craft it would just sit there all winter and then get used/repaired 7 or 8 times in the summer. By buying a cruising craft it will get use all year round. I am still coming to race meetings, as the people I have met are a great bunch and the atmosphere is great, and I will still do some races as I do enjoy the thrill (mojo returned last year ). As soon as I can I will be getting a GP for big grins on the Severn and beyond!

  3. #19
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    Default Re: Marketing the club

    Quote Originally Posted by tonybroad


    whilst i think there is a need to promote ourselves globally as an organisation, my main concern and the reason for this thread is to attract more racing numbers which i think needs well considered and focused attention to well targeted future members, where would they come from and how best to attract them, even if it means spendng some money

    i'm always taking things back to the drawing boards or thier roots ,and although i have never created a forum i know from experience that when you have created a page on the net the program normally asks for <u></u>key words<u></u>in our case hovercraft ,i use AOL but it uses gooogle to search and when i type in hovercraft after three pages i find HCGB.

    when looking for something ;the replies come back as with every thing starting with the number 1 ex: "123Marine". Then its the alphbetical order "ABCmarine" and then the standard A-Z replies.

    So i'm not suggesting the club should be renamed to 123HCGB so its first in the directory but that <u></u>key words<u></u>in the program need to be enlarged/modified a bit as to open up to larger public ,looking for a specific topic ,they come inadvertally accross our name and as couriosity killed the cat perhaps click on HCGB to see what it's is all about ;it will only take seconds to add the key words in to the program base so instead of perhaps just the word "hovercraft" words like "motor- sport, cruising , cruise(s) ,off shore , leight weight ,clubs ,aircraft, ect ect can be added on .



    Jeff

    p.s

    Tony

    just got the guide to composites this morning ;cant wait to get "stuck" into the sticky resins. Thanks

  4. #20
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    Default Re: Marketing the club

    Quote Originally Posted by noursbabe
    <table border="0" align="center" width="90%" cellpadding="3" cellspacing="1"><tr><td class="SmallText">tonybroad wrote on Mon, 03 March 2008 13&#58;19</td></tr><tr><td class="quote">


    whilst i think there is a need to promote ourselves globally as an organisation, my main concern and the reason for this thread is to attract more racing numbers which i think needs well considered and focused attention to well targeted future members, where would they come from and how best to attract them, even if it means spendng some money

    i'm always taking things back to the drawing boards or thier roots ,and although i have never created a forum i know from experience that when you have created a page on the net the program normally asks for <u></u>key words<u></u>in our case hovercraft ,i use AOL but it uses gooogle to search and when i type in hovercraft after three pages i find HCGB.

    when looking for something ;the replies come back as with every thing starting with the number 1 ex: "123Marine". Then its the alphbetical order "ABCmarine" and then the standard A-Z replies.

    So i'm not suggesting the club should be renamed to 123HCGB so its first in the directory but that <u></u>key words<u></u>in the program need to be enlarged/modified a bit as to open up to larger public ,looking for a specific topic ,they come inadvertally accross our name and as couriosity killed the cat perhaps click on HCGB to see what it's is all about ;it will only take seconds to add the key words in to the program base so instead of perhaps just the word "hovercraft" words like "motor- sport, cruising , cruise(s) ,off shore , leight weight ,clubs ,aircraft, ect ect can be added on .



    Jeff


    </td></tr></table>



    That's weird, HCGB is number 4 on the first page of my Google!! I mentioned the keywords earlier and you're right it wouldn't take long to add them and the main thing with this is that it's free!!!


  5. #21
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    Default Re: Marketing the club

    you can pay google to be the first hit, with specific key words i.e hovercraft! thats one way they make money!



    if you want more racers, you need to get people to races to watch whats going on! why not fully premote the largest meeting of the year, advertise and get people there to watch!



    most people have broadband these days, why not have a video of someone going like the clappers in a craft on the home page on opening!





    the constructors guide needs to also be re-issued.


  6. #22
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    Default Re: Marketing the club

    After actually getting people to the event, a good way to get people into it is to let them actually have a go in a craft. When you watch a race you really can't appreciate how hard it is and how much work is going into controlling the craft (or we make it look too easy ).



    Claydon typically has the largest draw of spectators, weather dependant of course. Last year they had corporate craft operating all day in a separate area for the public to get a taste of driving them. It seemed like a great success but Claydon does have ample room for this sort of event. The other courses on the calendar are limited on space so probably wouldn't be able to set this up.



    I personally think that there are other issues that need addressing before we start trying to get more people into the club but I don't think these issues are for discussion here.

  7. #23
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    Default Re: Marketing the club

    I suspect a significant reason for failing to attract more people to participating in racing is time.



    Effectively in order to be a racer you have to be able to attend most if not all of the race weekends, and of course they are all over the country, and take up the whole weekend. Not having raced I guess that between race weekends there are repairs and changes to be made etc. The result being that it is a very time intensive hobby.



    Then there is an issue of how do you actually learn to drive a craft in the first place? Before entering a Novice race you need to be able to cope with the basics, and I guess that most people entering any race would want to be pretty happy that they know how to drive the thing, and get it to goo vaguely in the direction they want to go in! So where do you learn to drive a craft? Its not particularly easy to find a friendly farmer to allow you to practice.



    Cruising has definite advantages in that you can go out at any time, generally speaking it is more local, although its not a spectator sport. Mind you its also true that the off-shore racing did get spectator support, although what the offshore racing was doing was taking the racing to where the people were, rather than bringing the people to the racing!




  8. #24
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    Default Re: Marketing the club

    Test & practise days are a part of the overall vision for the future of the Cruising side of our Club, and I hope that we can put more of them in the calender in due course.



    We are in the process of organising a "training day" for non-members, which right now has to be "unofficial" due to the some unintended difficulties with our paperwork, however, I'm sure that we will be able to deal with the issues, and I would like to see a number of "club open" events each year as a means to bring in new members. However, we have to walk before we can run, and it will take time.



    For now, please keep telling the comittee what it is that you want - we have a new committee now, with many new members and we need feedback, and lots of it, to make sure that we do exactly what YOU want - the club exists for its members, after all! So write, 'phone, semaphore or plain old 'ear bend', any of the committee you can reach, and tell them what you want...



    The new committee is (in no special order):



    Russ Hudson

    John Robertson

    Bryan White

    Jon Pert

    Ken Rigley

    Graham Nutt

    Bill Baker

    Ian Brooks

    Chris Searle

    Chris Barlow

    Anne Scrimshaw

    Rob Trussler



    Cheers

    Ian

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